Copywriting: It Starts With The Headline
Your marketing success will be influenced by the copy you write. Whether you write it yourself or are looking for copywriter, you need copy that boosts sales.
Copywriting is one of the most influential communication tools you possess. It allows you to communicate in all sorts of ways and via a wide range of formats. Because words and the way they are used are at the heart of copywriting, it also allows you to test easily what works and what does not.
1. Direct Marketing
Copywriting as part of direct marketing means:
- Sales letters
- E-mail campaigns
- Handouts
- Brochures
- Postcards
Sometimes such campaigns will be ‘copy-led’. This means that the dominant facor is the words and the way they are presented. Other campaigns may be ‘art direction-led’. This means that the images used are the selling agent, with words acting in support.
Follow this link to read more about 'Direct Marketing'
2. Writing for the Web
As your website is the first place users go to find out who you are, it is important that the copy on your site reflects the way users read online.
Online readers are constantly on the move, searching for that relevant gem to allow them to stay on your page. They seek instant gratification and so you have only 8—10 seconds to catch their attention.
Understanding the psychology of the web-user can dramatically influence the way you write online and how you present your products and services.
Follow this link to read more about 'Writing for the Web'
3. Blogs
Blogs are recognised as an important part of your marketing toolkit. Those that work are the ones that have a unique personality and which address a specific topic in an extraordinary way.
The challenge is to maintain the blog on a regular basis so that readers are retained and new ones attracted.
If you want to blog but don’t have the time, get it ghost-written … footballers and personalities make a fortune by using ghost-writers to promote who they are.
4. Autoresponders
Developing a relationship with those who visit your site is the first step in winning new business. People like to buy from people they know and trust. If a user gives you their name and e-mail in return for a free report or article, they are giving you permission to send them other pieces of relevant information.
An autoresponder automates this whole process. You write a sequence of 7 to 12 e-mails on helpful topics and it magically sends them out over the coming weeks and months. In this way, you are never forgotten.
To speak to Joe Pélissier about copy that works call: 01242 222 455.

"Sometimes you come up with an idea that requires creative and technical wizardry to provide an internal client with exceptional value. Then, after the initial excitement has worn off, the scale and difficulty of the task becomes apparent. 