Pod Communications

T: 01242 222 455

111 Promenade
Cheltenham
GL50 1NW

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“Prior to working with Pod Communications, we were looking for ways in which we could offer our clients digital learning solutions that would add value to the workshops our consultants deliver.


Thanks to Pod, we are now able to use digital media to design and deliver solutions that are beneficial both to our clients and ourselves. With Joe Pélissier's knowledge and expertise, we look forward to growing and developing our use of digital communications in marketing and training.”

Francis Marshall

Managing Director – Cegos UK

"Joe Pélissier has helped the British Pest Control Association (BPCA) create an online training and reference service for the pest control industry. In addition, we are using Joe's marketing know-how to increase awareness of our value-added services to existing members as well as promotions aimed at non-members.

With Joe's experience and professionalism in digital communication, we look forward to his support in developing operational systems for the benefit of the industry and the Association."


Oliver Madge

Chief Executive Officer – BPCA

"We have started to collaborate with Joe Pélissier on in-house projects as a follow-up to his webwriting course.

Joe's experience and phenomenal group relational skills make him a rare and precious resource to us, and we are very much looking forward to continued collaboration with him via our accredited suppliers."

Publication of name and organisation restricted.

“PENSIONSFORCE has been operating since September 2006 but convincing employers that they should offer the service to their employees has been a significant challenge.

Joe Pélissier listened to what we wanted to say and carried out research to help us to identify the key messages for employers. Working with his designers has enabled us to produce attractive, concise marketing material which is reaching its target. We have significantly increased the number of employers taking advantage of our service as a result.”

Frances Corbett

Project Manager – PENSIONSFORCE


"Sometimes you come up with an idea that requires creative and technical wizardry to provide an internal client with exceptional value. Then, after the initial excitement has worn off, the scale and difficulty of the task becomes apparent.


Enter Pod Communications and Joe Pélissier who were able to bring patience, insight and creative expertise to our plans to animate the CHEP competency model.


Through a 4-month collaboration Pod Communication helped, cajoled, advised and produced an interactive method for demonstrating and explaining the competencies that underpin our business. The finished animation is both professional and engaging and is fast becoming a significant tool for the further communication and education of our staff. Each competency animation crosses cultures and languages, and has delivered much more than we expected when we came up with the idea.


Would we recommend Pod Communications? Yes, absolutely, I would thoroughly recommend others to check out what Pod Communications could do for them."

Steve Kelsey

European Learning Manager, CHEP

“Thank you for delivering an excellent web-writing course. The participants were enthusiastic.

It doesn't happen so often that participants come out of a training course with so much information they can put immediately into practice.”

Publication of name and organisation restricted.

“Joe Pélissier had a unique way of understanding our business.


He attended the training we provided, asked the right questions and as a result was able to capture Rory Gillen’s (Course Director) know-how and expertise. This simplified our workload and give us the ability to use online video to get our message across to a wider audience with credibility and believability.”


ARDLE CULLETON, Director- ILTB Stock Market Training

Copywriting: It Starts With The Headline

Your marketing success will be influenced by the copy you write. Whether you write it yourself or are looking for copywriter, you need copy that boosts sales.

Copywriting is one of the most influential communication tools you possess. It allows you to communicate in all sorts of ways and via a wide range of formats. Because words and the way they are used are at the heart of copywriting, it also allows you to test easily what works and what does not.

1. Direct Marketing

Copywriting as part of direct marketing means:

  • Sales letters
  • E-mail campaigns
  • Handouts
  • Brochures
  • Postcards

Sometimes such campaigns will be ‘copy-led’. This means that the dominant facor is the words and the way they are presented. Other campaigns may be ‘art direction-led’. This means that the images used are the selling agent, with words acting in support.

Follow this link to read more about 'Direct Marketing'

2. Writing for the Web

As your website is the first place users go to find out who you are, it is important that the copy on your site reflects the way users read online.

Online readers are constantly on the move, searching for that relevant gem to allow them to stay on your page. They seek instant gratification and so you have only 8—10 seconds to catch their attention.

Understanding the psychology of the web-user can dramatically influence the way you write online and how you present your products and services.

Follow this link to read more about 'Writing for the Web'

3. Blogs

Blogs are recognised as an important part of your marketing toolkit. Those that work are the ones that have a unique personality and which address a specific topic in an extraordinary way.

The challenge is to maintain the blog on a regular basis so that readers are retained and new ones attracted.

If you want to blog but don’t have the time, get it ghost-written … footballers and personalities make a fortune by using ghost-writers to promote who they are.

4. Autoresponders

Developing a relationship with those who visit your site is the first step in winning new business. People like to buy from people they know and trust. If a user gives you their name and e-mail in return for a free report or article, they are giving you permission to send them other pieces of relevant information.

An autoresponder automates this whole process. You write a sequence of 7 to 12 e-mails on helpful topics and it magically sends them out over the coming weeks and months. In this way, you are never forgotten.

To speak to Joe Pélissier about copy that works call: 01242 222 455.

FREE Marketing Media Matrix

If you are looking for ideas on how to use multiple forms of media to improve the way you market to existing and current customers, sign-up to receive a FREE copy of the Pod Marketing Media Matrix.

It will introduce you to up to 21 different marketing media channels that have the potential to dramatically add impact to the way you market.

Sign up! It's free!

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