Podcasting: The Sound of Marketing?
Communicate regulary and effortlessly with your potential customers as well as existing ones.
Broadcasters and publishers do it, so why don't you? Podcasting as a marketing tool offers you exciting ways of communicating with your target market. You can do this directly via your web-site or by a series of recordings that can be subsribed to via i-tunes or any other aggregator.
Depending on the needs of your target listener, you have a wide variety of Podcasting Formats to work with. This gives you the opportunity to produce either simple podcasts in-house or to contract an external producer, such as Pod Communications for more ambitious productions.
In contrast to setting up a video production, podcasting is easy. And the benefits are obvious:
- Improved promotional communication with potential clients via the ways in which you can educate them
- Enhanced corporate branding that allows you to differentiate the ways you communicate from those of your competitors
- Automated communication that leads to minimal disruption on internal resources
Our Why Podcasting? article has more information for you and if you want to learn more about how to begin, take a look at Podcasting: How To Start.
Pod Communications and Podcasting
Whether it is promotional audio for your web-site or product information with a narrative twist, we work with you to design, write and record the podcast. This means we have the know-how and expertise to advise you not just on the creative process but also on the technical aspects. In some instances you may require us for only a small part of the process. That's fine. Our aim is to show you how podcasting can deliver effective results by being an integral part of your marketing communications.
To improve your marketing communications, sign-up to receive your FREE Marketing Action Plan. It will show you how to use video, audio, copywriting, e-learning, autoresponders, graphic design and effective presentation skills to win more business.
Shaun Deeney discusses corporate podcasting with Joe Pélissier and Pete Brown.- Listen to Donald Clark of the Ufi talk about Podcasting (Produced by Kineo).
