Workshop: Writing for the Web
If your website is the first place someone goes to find out about your business, it makes sense to learn about the psychology of the web user and what will influence the impact and effectiveness of your copy.
Writing for the Web provides both theoretical and practical training on a topic that is influential to your business success.
Who Will Benefit?
- In-house marketing and communication departments
- Those responsible for copy that is published on a website
- Anyone who wishes to understand how to make their web copy communicate more effectively.
Course Objectives
By the end of the workshop, you will be able to:
- Understand the psychology of a typical web visitor
- Apply a wide range of influencing factors to improve your web copy
- Apply your knowledge to improve existing web copy or to draft new copy.
Workshop Content
Part 1: Reading on the Web
- The psychology of the web
- Effective/non-effective publishing
- The challenges that web copy faces.
Part 2: Writing for the Web
- Visuals
- Font and line length
- Typography
- Chunking
- Headlines and summaries
- Sentences and syllables
- Hyperlinks and scrolling
- Microcontent and metadata
- Précis and context
Part 3: Technical Considerations
- Content Management Systems
- Accessibility (Discrimination and Disability Act)
- Video, audio and animation
Part 4: Organisational Politics
- Multilingualism
- Writer’s guides
- Having a ‘voice’
- Best practice support
To discuss the Writing for the Web workshop with Joe Pélissier call: 01242 220 455 or email joe@podcommunications.co.uk
"We have started to collaborate with Joe on in-house projects as a follow-up to his webwriting course.
Joe's experience and phenomenal group relational skills make him a rare and precious resource to us, and we are very much looking forward to continued collaboration with him."
"Thank you for delivering an excellent training session. The participants were enthusiastic.
It doesn't happen often that participants come out of a training course with so much information they can put immediately into practice."

"Sometimes you come up with an idea that requires creative and technical wizardry to provide an internal client with exceptional value. Then, after the initial excitement has worn off, the scale and difficulty of the task becomes apparent. 