Pod Communications

T: 01242 222 455

111 Promenade
Cheltenham
GL50 1NW

email >
W3C XHTML 1.0 Valid

“Prior to working with Pod Communications, we were looking for ways in which we could offer our clients digital learning solutions that would add value to the workshops our consultants deliver.


Thanks to Pod, we are now able to use digital media to design and deliver solutions that are beneficial both to our clients and ourselves. With Joe Pélissier's knowledge and expertise, we look forward to growing and developing our use of digital communications in marketing and training.”

Francis Marshall

Managing Director – Cegos UK

"Pod Communications has helped the British Pest Control Association (BPCA) create an online training and reference service for the pest control industry. In addition, we are using Pod's marketing know-how to increase awareness of our value-added services to existing members as well as promotions aimed at non-members.

With Pod's experience and professionalism in digital communication, we look forward to their support in developing operational systems for the benefit of the industry and the Association."


Oliver Madge

Chief Executive Officer – BPCA

"We have started to collaborate with Joe on in-house projects as a follow-up to his webwriting course.

Joe's experience and phenomenal group relational skills make him a rare and precious resource to us, and we are very much looking forward to continued collaboration with him via our accredited suppliers."

Publication of name and organisation restricted.

“PENSIONSFORCE has been operating since September 2006 but convincing employers that they should offer the service to their employees has been a significant challenge.

Joe Pélissier listened to what we wanted to say and carried out research to help us to identify the key messages for employers. Working with his designers has enabled us to produce attractive, concise marketing material which is reaching its target. We have significantly increased the number of employers taking advantage of our service as a result.”

Frances Corbett

Project Manager – PENSIONSFORCE


"Sometimes you come up with an idea that requires creative and technical wizardry to provide an internal client with exceptional value. Then, after the initial excitement has worn off, the scale and difficulty of the task becomes apparent.


Enter Pod Communications, who in association with Cegos UK, were able to bring patience, insight and creative expertise to our plans to animate the CHEP competency model.


Through a 4-month collaboration Pod Communication helped, cajoled, advised and produced an interactive method for demonstrating and explaining the competencies that underpin our business. The finished animation is both professional and engaging and is fast becoming a significant tool for the further communication and education of our staff. Each competency animation crosses cultures and languages, and has delivered much more than we expected when we came up with the idea.


Would we recommend Pod Communications? Yes, absolutely, I would thoroughly recommend others to check out what Pod Communications, in association with Cegos UK, could do for them."

Steve Kelsey

European Learning Manager, CHEP

Workshop: Writing for the Web

If your website is the first place someone goes to find out about your business, it makes sense to learn about the psychology of the web user and what will influence the impact and effectiveness of your copy.

Writing for the Web provides both theoretical and practical training on a topic that is influential to your business success.

Who Will Benefit?

  • In-house marketing and communication departments
  • Those responsible for copy that is published on a website
  • Anyone who wishes to understand how to make their web copy communicate more effectively.

Course Objectives

By the end of the workshop, you will be able to:

  • Understand the psychology of a typical web visitor
  • Apply a wide range of influencing factors to improve your web copy
  • Apply your knowledge to improve existing web copy or to draft new copy.

Workshop Content

Part 1: Reading on the Web

  • The psychology of the web
  • Effective/non-effective publishing
  • The challenges that web copy faces.

Part 2: Writing for the Web

  • Visuals
  • Font and line length
  • Typography
  • Chunking
  • Headlines and summaries
  • Sentences and syllables
  • Hyperlinks and scrolling
  • Microcontent and metadata
  • Précis and context

Part 3: Technical Considerations

  • Content Management Systems
  • Accessibility (Discrimination and Disability Act)
  • Video, audio and animation

Part 4: Organisational Politics

  • Multilingualism
  • Writer’s guides
  • Having a ‘voice’
  • Best practice support

To discuss the Writing for the Web workshop with Joe Pélissier call: 01242 220 455 or email joe@podcommunications.co.uk



"We have started to collaborate with Joe on in-house projects as a follow-up to his webwriting course.

Joe's experience and phenomenal group relational skills make him a rare and precious resource to us, and we are very much looking forward to continued collaboration with him."



"Thank you for delivering an excellent training session. The participants were enthusiastic.

It doesn't happen often that participants come out of a training course with so much information they can put immediately into practice."

FREE Marketing Media Plan

If you want ideas on how to improve your marketing and communications sign up to receive my FREE 7-step marketing media plan.

It will introduce you to seven ways of using marketing media that will add impact to the way you communicate.

Sign up now! It's free!

Newsletter Form