Webwriting Services
If you wish to improve the quality and effectiveness of your web copy, Pod Communications can provide a variety of services to help you.
1. Research
The basis of good copy is taking the time to understand your business and the market you operate in. Research involves learning about your products and services and how they differ from your competitors. It also involves looking at the ways in which your competitors communicate with your target market. This knowledge is essential if your web copy is to communicate how you can help your clients and differentiate yourself from your competitors.
On completion of our research, you will receive a document containing our findings and recommended actions.
2. Webwriting
Your web copy will vary depending upon the type of business you are in and the audience you are talking to. Some sites wish to provide free relevant information, while others are focused on selling a product or services. Whatever the objective, the aim is to get your reader to take some form of action. A webwriting project may focus on just one part of your website or it may deal with all areas. The emphasis may be on any of the following:
- Factual/reference information
- Product information
- Product promotion
- Business services.
3. Editing
Companies that wish to publish factual, legislative or scientific information tend to publish too much online. As a consequence, it is not always read. Our editing service specialises in extracting and publishing the relevant 20% so that it can be of immediate value to readers.
4. Webwriting Workshop
For organisations with large communication departments involving webmasters, marketing employees and human resources, a webwriting workshop is available. The workshop combines both theoretical and practical webwriting know-how.
Follow this link for more information about the Webwriting Workshop.
If you require more information or advice, please email joe@podcommunications.co.uk

"Sometimes you come up with an idea that requires creative and technical wizardry to provide an internal client with exceptional value. Then, after the initial excitement has worn off, the scale and difficulty of the task becomes apparent. 